Simultaneously, Japanese supermodel and actress Tao Okamoto, known simply as Tao, has modelled for clients such as Ralph Lauren, Chanel and Alexander Wang, and is a favourite cover girl at Vogue Japan. Alongside this, Taiwanese male model Godfrey Gau secured a campaign for Louis Vuitton, while, Sui He - the first Asian supermodel ever to open a runway show for Ralph Lauren - fronted campaigns for H&M, Karl Lagerfeld and Shiseido. Wen was the first Asian ever to appear on the models rich list. She world's highest earning Asian fashion model, with $4.5 million in 2015, according to Forbes. Since then she has modelled in campaigns for Victoria's Secret, Calvin Klein, Dolce & Gabbana, H&M and Gap. In 2011 famous Chinese beauty Liu Wen - the daughter of a construction worker - became the face of Estée Lauder. They now work side-by-side with their white, and black counterparts across fashions major campaigns. Industry website lists three Asian girls - led by the Chinese and the Japanese - amongst the current top 50 models in the world. The last five years has seen an explosion of East Asian supermodels within high fashion. The size of the country's fashion industry is predicted to triple in size, to £128 billion, by 2020. Mainstream fashion has now been forced to reflect the faces of these wealthy new Asian customers within their advertising campaigns, particularly the Chinese. Now, over half a century later, famous Asian supermodels are enjoying their best time ever, as the fashion industry increasingly looks toward Asia for its financial future, and the burgeoning economy that has made them power players within the luxury goods market. It was the first time an East Asian model had ever featured in a mainstream fashion magazine. By 1959 she was famous: discovered in New York by fashion photographer Richard Avedon, who photographed her for the February edition of Harper’s Bazaar. IT WAS 1956 WHEN China Machado, an unknown young fashion model from Shanghai, became the first non-white beauty to break through fashion’s apartheid system when she began working as a fitting model at the House of Givenchy in Paris.
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